Case Study: F&W Equipment boosts reviews, leads, and efficiency with Kenect

F&W Equipment - Customer Case Study

F&W Equipment, a family-owned construction and equipment company in Orange, Connecticut, needed a better way to communicate with customers without using employees’ personal phone numbers. They also wanted to reduce delays caused by unanswered emails and calls, generate more online reviews, and drive more inbound leads from their website.

Kenect implemented business texting, online review generation, and a website “Text Us” lead widget for F&W Equipment, integrating texting into sales, rentals, service, and parts. With Kenect, the company improved response times, increased employee efficiency, and boosted revenue from text leads; in the first 90 days, F&W Equipment saw a 35% increase in Google reviews and handled 1,200 total text messages.

F&W Equipment

Mike Souza

BD Manager