Case Study: Cole Harley-Davidson® Boosts Sales, Service, and Payments with Kenect

Cole Harley-Davidson® - Customer Case Study

Cole Harley-Davidson® in Bluefield, WV, needed a better way to communicate with customers across sales and service. The dealership struggled to confirm appointments by phone or email, couldn’t send branded mass texts from a recognizable number, and lacked a simple way for service staff to send individual updates. They turned to Kenect for Business Texting, Broadcast Messaging, and Text-to-Pay.

With Kenect, Cole Harley-Davidson® can text customers from its business number, confirm appointments quickly, send personalized service updates, share promotions, and collect deposits and service invoice payments by text. The impact has been significant, with $439,683 in payments revenue, 13,000 broadcast messages sent, and 65,000 texts sent in the first half of 2024. The dealership also reported faster communication, greater efficiency, and a better customer experience across departments.

Cole Harley-Davidson®

Chaz Cole

Vice President