Case Study: Cazenovia Equipment Company boosts communication and leads with Kenect

Cazenovia Equipment Company - Customer Case Study

Cazenovia Equipment Company, a 10-location John Deere dealer serving central and northern New York, needed a better way to communicate with customers during COVID-19. The team was relying on personal cell phones, losing time to phone tag in Service, and needed a texting platform that could work across all of their locations. Kenect’s business texting solution helped them centralize and simplify customer communication.

Kenect text-enabled Cazenovia Equipment Company’s main business number, allowed employees to manage customer conversations from a shared platform, reduced voicemail and call volume, and coordinated messaging across all 10 locations. In just six months, the company sent 16,605 text messages and generated 1,215 inbound web leads via text. According to Cazenovia, Kenect improved efficiency, kept customers from shopping competitors, and helped protect revenue.

Cazenovia Equipment Company

Colleen Fox

Corporate Marketing Manager