Case Study: St. Johns Pest Control achieves Top 3 Google Map Pack and AI search visibility with Kelly Advantage

St. Johns Pest Control boosts ROI 272% with Kelly Advantage

St. Johns Pest Control needed stronger online visibility in the competitive St. Johns FL pest control market, as customers frequently choose from the first companies seen on Google. The challenge was to position the company where local customers were searching, including the Google Map Pack, organic search, and emerging AI search results. They engaged the vendor Kelly Advantage for a solution involving local SEO and Google Business Profile optimization.

Kelly Advantage developed a local visibility strategy focused on search intent, service relevance, and location signals. This included optimizing the website and Google Business Profile for core services. The results positioned St. Johns Pest Control in the Top 3 Google Map Pack, top of organic search, and within Google AI Overviews. This led to a 272% return on investment, a 20% reduction in cost per action, and an increase in new sales.

St. Johns Pest Control