Case Study: ZEE5 achieves faster, scalable content operations with Kellton's content management platform

ZEE5 cuts content operations time by 50% with Kellton

The customer, ZEE5, a major Indian online video streaming platform, faced challenges with an inflexible and inefficient content management strategy. Their monolithic systems hindered operational navigation and prevented the delivery of a seamless customer experience. To overcome this, they partnered with vendor Kellton for a product engineering and digital application development solution.

Kellton developed a new, intelligent Content Management System built on a secure, high-availability cloud infrastructure. This solution provided ZEE5 with a scalable platform to process and catalog content on the fly. The results from Kellton's implementation were significant, including a 50% reduction in content operation time and improved decision-making efficiency. The platform also achieved near real-time content acceleration with response times of 300-400 milliseconds, enhancing customer satisfaction and driving higher revenue growth.

ZEE5