Case Study: US Bank achieves a unified customer view and faster analytics with Kellton’s Big Data platform

US Bank improves customer insights for 8 million customers with Kellton

US Bank faced significant challenges in understanding its customers due to data being locked in multiple disconnected silos, hindering its ability to gain a unified view. This lack of a consolidated perspective and analytical capabilities prevented the discovery of valuable insights and led to customer attrition. To address this, the bank engaged Kellton to implement a comprehensive Big Data platform.

Kellton built a Big Data platform that provided a consolidated view of all banking customers and developed a customer propensity model with predictive analytics. The solution delivered improved risk models, increased cross-selling opportunities, and reduced customer attrition. Kellton's work resulted in augmented customer experiences through faster data analysis and provided real-time actionable insights.