Case Study: Macerich boosts footfall and enables digitally native brands to go physical with Kellton's BrandBox platform

Macerich launches BrandBox with Kellton, piloting 6 mini-stores at Tysons Corner Center

Macerich, a major real estate trust and owner of retail properties, faced significant challenges from the rise of e-commerce and a decline in traditional mall footfalls. They sought to sustain tenancy and expand revenue channels by tapping into the popularity of digitally native brands. Kellton worked with them to address this disruption.

Kellton built BrandBox, a flexible digital platform that offers digitally native brands a turnkey solution for experimenting with physical pop-up stores. The platform integrated existing sensors to gather valuable shopper behavior data. This solution successfully launched at Macerich's Tysons Corner Center, opening new revenue channels, increasing footfall and engagement, and receiving widespread press coverage.

Macerich