Case Study: E.C. Barton & Company achieves record sales growth with Kelley & Associates Advertising

E.C. Barton & Company boosts search conversions 220% in 8 months with Kelley & Associates Advertising

The customer, E.C. Barton & Company, a home improvement retailer with 135 years of history, faced the challenge of improving its digital marketing performance after receiving mixed results from in-house and local agency efforts. The vendor, Kelley & Associates Advertising, partnered with them to renovate their digital media strategy.

Kelley & Associates Advertising implemented a new, localized media strategy focused on both planned remodeling and unplanned replacement consumer triggers. This involved restructuring paid search campaigns, adding new ad features, and utilizing a proprietary media matrix. The solution led to a historical sales record in the first year, which was then beaten by 14% in the second year, with a 220% increase in search conversion rate and a 53% decrease in cost per conversion.

E.C. Barton & Company