Case Study: Energy Vertical Client expands member base with Kellen

Energy Vertical Client generates 450+ leads in 3 months with Kellen

An energy vertical client sought to expand its prospective member base domestically and internationally. Previous cold outreach efforts had limited success, so the client needed a way to generate warm, incoming leads to improve conversion rates. They engaged Kellen to help enhance their content marketing strategy to attract these qualified leads.

Kellen executed a three-month content marketing campaign that delivered ads over 450,000 times. This strategy generated more than 450 leads at an average cost of $7.30 per lead, a figure significantly lower than the platform's average. Following up on these leads resulted in increased awareness and substantial growth in new members for the client's association.

Energy Vertical Client