Case Study: DIA expands its presence in China with Kellen

DIA triples Annual Meeting participation in China with Kellen

The customer, DIA, a global life science association, faced the challenge of establishing a formal presence in China. They required comprehensive in-country support to set up an office, manage a volunteer council, and provide services for conferences, training, and membership recruitment. To meet this need, they engaged the vendor, Kellen, for its professional services.

Kellen implemented a one-stop solution by providing a bilingual team to manage DIA's operations in China. This included setting up a respected Advisory Council with senior stakeholders to guide strategy and leverage local relationships. The results were a scalable local team, a strategic Advisory Council, deepened government relations, and significant growth. Measurably, membership participation for the Annual Meeting tripled and exhibition presence increased sixfold over eight years.

DIA