Case Study: APEX Global EXPO achieves higher engagement and reach with Kellen's live social media coverage

APEX Global EXPO boosts engagement 1,800% with Kellen

Kellen provided live social media coverage services to APEX Global EXPO, a premier aviation industry event, to help them maximize engagement and awareness for their annual Global EXPO. The customer's challenge was targeting a diverse audience that included food and beverage companies, technology providers, and airline CEOs.

Kellen's solution involved deploying a social media team on-site to conduct 26 video interviews and provide live coverage primarily through LinkedIn. The results were significant, including a 1,300% increase in impressions to over 140,000, an 1,800% increase in engagements to over 7,000, and 1,158 new followers. This strategy generated excitement for the event and significantly expanded APEX’s online reach and audience engagement.

APEX Global EXPO (apex)