Case Study: AGN International strengthens APAC membership and engagement with Kellen

AGN International grows new membership 50% in 3 years with Kellen

AGN International, a global accounting association, faced declining membership and engagement in its Asia-Pacific region after the departure of its Regional Director. They engaged Kellen for management support to re-engage current members and recruit new ones to become truly representative across APAC.

Kellen provided holistic support from its Beijing office, leveraging local language skills and its central time zone to reconnect with members. The team applied sales and communication expertise for recruitment, professional event planning for conferences, and reinstated regular board and committee calls. As a result, Kellen helped AGN achieve 50% new membership growth over three years, expanded into key new regions, increased conference diversity, and launched a new quarterly publication.

AGN International