Case Study: Amura Marketing Technologies achieves 35% more HR time for strategic work with Keka

When intelligence integrates with awesome automation

Amura Marketing Technologies (Amura), a 100+ employee growth‑marketing firm with offices in Pune, Mumbai, Delhi and Bengaluru, faced fragmented employee records, manual and error‑prone onboarding/offboarding and payroll processes, poor attendance and leave visibility, and a cumbersome appraisal system after a disappointing experience with a previous HR vendor. To fix these issues Amura selected Keka and implemented Keka HIRO and the Keka Strength Plan Subscription as their HR and payroll platform.

Keka provided dedicated remote onboarding and data migration, automated and customizable hiring workflows, centralized digital records, real‑time attendance/leave sync, automated payroll (investment declarations, tax and LWF calculations) and Keka’s Performance Management System plus employee dashboards and announcement tools. The implementation delivered measurable results: a 20% increase in productivity, ~35 hours saved for HR personnel, ~30 hours saved in payroll/finance, a 70% drop in employee queries, a 35% rise in employee satisfaction, an 80% reduction in time spent reaching support, and HR gaining 35% more time for strategic work.

Amura

Neha Kaul

HR Manager