Case Study: Emma Bridgewater achieves up to 78% AP time savings with Kefron invoice automation

How a retail company eliminates mundane tasks from the AP process

Emma Bridgewater, a Stoke-on-Trent-based pottery and lifestyle brand, faced an outdated accounts payable process with manual invoice scanning, data entry, coding and chasing approvals. Financial Controller Paul Jepson sought to free staff time and improve process visibility, and selected Kefron’s AP Invoice Automation solution (an Oracle NetSuite Integrated SuiteApp) for its intuitive UI and clear ROI.

Kefron implemented Kefron AP to automate invoice scanning and data capture and integrate cleanly with NetSuite; since going live in mid‑2020 the system has processed around 800 invoices per month, eliminated low‑value manual tasks, achieved full user adoption, and delivered a payback in under 12 months — with an estimated 78% of AP staff time able to be freed by switching to invoice automation.

Emma Bridgewater

Paul Jepson

Financial Controller