Case Study: Orange transforms brand asset management with Keepeek DAM

Orange manages 80,000 brand assets with Keepeek

Orange, a leading global telecommunications operator, faced the challenge of managing and digitizing its vast, scattered audiovisual heritage. They initially sought a simple storage solution from vendor Keepeek to address this archiving need, which quickly evolved into a broader requirement for a centralized system to support their global brand strategy.

The solution implemented by Keepeek was its Digital Asset Management (DAM) platform, which became the foundation for Orange's brand management. Keepeek's system centralized over 80,000 assets, leading to significant results including 40,000 user accounts, 10,000 monthly active users, and 15,000 monthly downloads. This centralized governance generated substantial cost savings, secured digital assets, and provided a unified platform that is now being deployed across the group's 26 countries.

Orange