Case Study: EDF accelerates and unifies brand content management with Keepeek Media Center

EDF boosts media downloads by 47% with Keepeek

EDF, a world-leading producer of carbon-free electricity, faced the challenge of unifying and accelerating its communications by centralizing its massive volumes of brand content and media, which were scattered across various silos. To address this, EDF partnered with vendor Keepeek to redesign its Media Center, a Digital Asset Management (DAM) system, with a focus on improving usage and collaboration.

The solution implemented by Keepeek involved creating a unified, user-oriented platform that integrated the Media Center and Brand Center, modernized the contribution space, and established clear governance. This resulted in a 47% increase in downloads and served 10,000 active visitors, demonstrating the successful centralization of content and more effective media management for EDF.

EDF