Case Study: Auchan accelerates digital transformation with Keepeek

Auchan manages 800,000 products with Keepeek

Auchan, a leading supermarket chain, faced the challenge of accelerating its digital transformation to meet consumer demand for a seamless omnichannel experience. The key hurdles were optimizing the time-to-market for product information and extending digital enrichment to all product references. To address this, Auchan partnered with vendor Keepeek to implement its Digital Asset Management (DAM) solution as a central media repository.

The Keepeek solution automated and integrated media management across Auchan's retail ecosystem, including PIM and e-commerce platforms. This streamlined workflows, provided advanced graphic functionalities, and enabled mass media management. As a result, Keepeek is now used by over 200 employees to manage 800,000 products, significantly improving productivity and media validation workflows. Keepeek's integration was a key step in Auchan's strategy to enrich its customer experience through reliable, high-value media.

Auchan