Case Study: UEM Sunrise builds community support with Keep Left’s artisan market activation

UEM Sunrise draws 11,000 people to a Collingwood artisan market with Keep Left

UEM Sunrise faced a challenge in garnering community and council support for a new residential development in Collingwood, a community with pre-existing tensions towards property developers. The vendor, Keep Left, was engaged to help UEM Sunrise foster a deeper connection with the local community to overcome this obstacle.

Keep Left created a vibrant artisan market on the unused development site to celebrate the local culture. The solution successfully engaged over 11,000 attendees, generated significant positive media coverage, and dramatically reduced objections to the development plans, proving the effectiveness of this community-focused strategy.

UEM Sunrise