Case Study: Sircel lifts awareness of Australia’s e-waste crisis with Keep Left

Sircel secures 50+ coverage pieces and 1.5M reach with Keep Left

Sircel, a green technology company, faced the challenge of raising awareness among corporate Australia about the growing e-waste crisis and the need for proper recycling. Many corporations were producing significant e-waste without understanding the problem or where to send it for processing. The company partnered with vendor Keep Left to address this knowledge gap.

Keep Left developed a comprehensive report titled "Plugging Australia’s E-waste Gap," which included research, writing, and design. They also created a PR strategy to launch the report on International E-waste Day. The campaign secured over 50 media pieces with a reach of 1.5 million and a high impact score of 88/100. This successful coverage helped Sircel forge a new national partnership, with a key highlight being an exclusive feature in The Australian that was syndicated across Qantas lounges to target corporate decision-makers.

Sircel