Case Study: Orthodontics Australia achieves 9 million unique views and a 20.5% uplift in direct conversions with Keep Left

Orthodontics Australia - Customer Case Study

Orthodontics Australia faced the challenge of educating the public on the specific value of seeing a qualified orthodontist over a general dentist, due to a market lack of understanding about their additional three years of specialized training. The vendor, Keep Left, was engaged to address this awareness issue.

Keep Left developed the "It Takes a Certain Type of Person" creative campaign, which included ad spots, digital content, and an interactive game. This solution successfully generated 9 million unique ad views and drove a 20.5% uplift in direct conversions, effectively aligning new patients with specialist orthodontists.

Orthodontics Australia