Case Study: Orthodontics Australia boosts conversions with Keep Left's alignment-focused campaign

Orthodontics Australia boosts direct conversions 20.5% with Keep Left

Orthodontics Australia faced the challenge of educating the public on the benefits of seeing a specialist orthodontist over a dentist, due to a general lack of understanding about their additional three years of qualifications. The vendor, Keep Left, was tasked with creating a campaign to highlight this value.

Keep Left developed the creative platform "It Takes a Certain Type of Person," which included ad spots, digital creative, an interactive game, and native content. The resulting integrated campaign achieved 9 million unique views and drove a 20.5% uplift in direct conversions, successfully bringing more patients to specialist orthodontists.

Orthodontics Australia