Case Study: Guide Dogs Australia launches Australia’s first accessible beauty summit with Keep Left

Guide Dogs launches Australia’s first accessible beauty summit with Keep Left

Guide Dogs Australia faced the challenge that beauty products and services in Australia often overlook accessibility, making them difficult for the one in five Australians with a disability to use. This left $40 billion in spending power untapped. The not-for-profit partnered with vendor Keep Left to shift the industry's perspective, moving away from altruistic appeals to instead demonstrate that inclusive design is a commercial opportunity.

Keep Left's solution was to launch the Boundless Beauty Summit, Australia's first event dedicated to inclusive beauty. They flew in global influencer and accessibility champion Molly Burke to host and spearhead a media tour. The PR campaign secured high-profile coverage on programs like The Morning Show and in major publications. The event successfully reframed accessibility as a competitive edge and was followed by the launch of practical Accessible Beauty Guidelines. Keep Left's work generated incredible feedback from media and brands, resonating with the public and forcing the beauty industry to pay attention.

Guide Dogs Australia