Case Study: GreenCollar achieves stronger brand awareness and lead generation with Keep Left

GreenCollar generates 2 million impressions with Keep Left

GreenCollar, an organization focused on driving positive environmental impact at scale, faced the challenge of building a strong pipeline of projects across Australia while increasing demand for its credits from corporate and government buyers. To help meet this challenge, they worked with vendor Keep Left on a branding campaign.

Keep Left developed the "That’s Green Collar Work" brand platform to reframe environmental offsets and position GreenCollar as the market leader. The campaign was highly successful, generating 2 million impressions and over 800 website click-throughs. It resulted in a 100% year-over-year increase in lead generation and achieved video completion rates of greater than 60%, well above industry averages.

GreenCollar