Case Study: Charter Hall showcases Melbourne’s first skyscraper with Keep Left’s documentary storytelling

Charter Hall - Customer Case Study

The customer, Charter Hall, faced the challenge of raising awareness for the historical significance of its property at 1 Nicholson Street, which was Melbourne's first skyscraper but appeared as just another city building. The vendor, Keep Left, was engaged to address this communications need.

Keep Left produced a 13-minute documentary film, created in collaboration with historians and Open House Melbourne, which mixed archival and new footage. The documentary was screened during the Open House Melbourne 2021 event, where it was viewed by over 1,000 people. The asset successfully served as a drawcard for tenants and also generated a strong sense of pride within Charter Hall's internal team.

Charter Hall