Case Study: Channel 31/44 brings community TV into the mainstream with Keep Left

Channel 31 & 44 boosts app downloads with Keep Left after 30 years off-air

Keep Left worked with Channel 31 & 44, a community TV broadcaster, to address their challenge of reintroducing themselves to the Australian public after 30 years without consumer-facing communication. The goal was to promote their newly launched CTV+ streaming app and attract a new generation of viewers to their unique, grassroots content.

The solution implemented by Keep Left was the "Watch Different" campaign, which included a microsite looping program snippets and a street poster campaign with QR codes in Melbourne and Adelaide. While the campaign is in its early stages, Keep Left reports it has already resulted in an uplift in app downloads and successfully gave viewers a taste of the unique content available on CTV+.

Channel 31 & 44