Case Study: Australia Post boosts Big Things sales with Keep Left

Australia Post sells 21,000 Big Things merch items in 24 hours with Keep Left

Australia Post faced the challenge of launching and selling its Aussie Big Things coin and stamp collection by tapping into the nation's collective love for these giant monuments. The vendor, Keep Left, was engaged to devise a PR strategy to achieve this.

Keep Left implemented a solution that involved engaging a historian to tell the true stories of the Big Things and the people behind them. This PR strategy resulted in a major success, with 21,000 merchandise items selling out online within 24 hours and the stamps selling out within a week. The campaign generated extensive national media coverage and achieved an Impact Score of 84 out of 100 for Australia Post.

Australia Post