Case Study: Australia Post addresses regional loneliness with Keep Left

Australia Post drives 5 million postcards with Keep Left

Australia Post partnered with the agency Keep Left to address the challenge of higher suicide rates in regional Australian communities by launching the Connection Postcards initiative. The project, developed with Beyond Blue, aimed to combat loneliness by distributing postcards with pre-paid postage and mental health support details, encouraging people to connect with their loved ones.

Keep Left implemented a wide-reaching PR campaign to raise awareness of the program. The solution resulted in over 5 million postcards being sent and generated 208 media placements with a reach of 2.08 million. The campaign, which won a silver CPRA award, achieved an Impact Score of 83 out of 100 for its strong delivery of key messages and positive sentiment.

Australia Post