Case Study: ANZ Financial Wellbeing boosts financial wellbeing engagement with Keep Left

ANZ Financial Wellbeing drives 18,000 sign-ups in 6 weeks with Keep Left

ANZ Financial Wellbeing challenged Keep Left to create a fresh program to get Australians thinking about their financial health, coinciding with the Australian Open. The goal was to motivate their target audience to take active steps to improve their financial wellbeing.

Keep Left designed and implemented the ANZ Financial Wellbeing Challenge, a six-week email course featuring videos, tips, and worksheets. The solution drove over 273,000 visitors to the hub and had exceptional email engagement, with a 55% open rate and a 37% click-through rate, significantly exceeding industry benchmarks.

ANZ Financial Wellbeing