Case Study: Groove delivers real-time analytics to 8,000+ customer support teams with Keen

With Keen, Groove found a cost-effective, out-of-the-box solution that could easily integrate with the existing platform

Groove is a customer success SaaS that helps growing companies move from email-based support to a shared inbox, knowledge base, and simple reporting. As they rebuilt their platform, Groove needed a comprehensive analytics and reporting solution but found that building it in-house — or stitching together cloud services like AWS — would be time-consuming, costly, and require heavy infrastructure maintenance.

Instead Groove embedded Keen’s out-of-the-box analytics, which integrated quickly with their product, cut development time, and removed hosting and infrastructure overhead. The result: stable, real-time dashboards used by thousands of support teams (including BuySellAds and Unsplash), faster feature delivery, no dashboard downtime, and a roadmap of new capabilities (AI suggestions, custom reports, exports) that further boost customer support performance and satisfaction.

Groove

Nick McCreath

Chief Product Officer