Case Study: Quartz achieves granular, cross-platform chart engagement tracking with Keen

Quartz Leverages Keen To Measure Engagement in New Media Content

Quartz, a fast-growing digital media outlet, built Chartbuilder to create data-driven visuals and launched Atlas as a home for standalone, embeddable charts that spread virally. The team needed to measure how readers were interacting with and sharing those charts across devices and external sites—metrics that didn’t fit traditional pageview-based analytics.

Quartz implemented Keen to build a flexible, custom data model and track hundreds of engagement variables (chart views, archive page views, embeds, device types, etc.). That granular insight lets editors optimize Atlas as a competitive differentiator and supports plans to instrument qz.com more broadly for article views, time on page, shares, and signups.

Quartz

John West

Growth Engineer