Case Study: Mic achieves real-time, end-to-end reader engagement insights with Keen

Mic redefines the newsroom using data insights from Keen

Mic is a New York–based digital publisher built for millennial readers that has grown rapidly since its 2011 founding. Faced with huge, sometimes concurrent traffic and a need to understand the end-to-end reader journey, Mic needed flexible analytics that could capture any interaction, provide real-time dashboards, support custom metrics and queries, surface the right insights to different teams, and be easy to use without crashing under load.

Using Keen, Mic implemented event-level tracking and custom collections for impressions, video plays, shares and more, plus real-time and historical dashboards tailored to editorial, product and engineering needs. The result was unified, easy-to-read reports that let editors spot high-performing stories and trends quickly, enabled engineers and product teams to analyze telemetry without building complex infrastructure, increased engagement and workflow efficiency, and let Mic focus on telling better stories faster.

Mic

Anthony Sessa

Vice President Product and Engineering