Case Study: Kongregate achieves increased revenue and player happiness with Keen

Kongregate increases revenue and customer happiness with Keen IO

Kongregate, a game publisher supporting a $10M mobile publishing initiative, needed a flexible, scalable analytics platform to track player behavior across many evolving titles and to give partner developers easy, immediate access to insights. They wanted more than rigid, pre-defined tracking and didn't want to build or maintain a bespoke analytics system themselves.

Keen delivered a turnkey, highly flexible backend—custom data modeling, real-time streams, and export APIs—so Kongregate and its partners can define events freely, debug in real time, and analyze retention, engagement, and purchases. The outcome was faster iteration, better-balanced games, improved monetization, and happier players, with Keen acting as a single reliable source of truth without heavy internal management.

Kongregate

Alex Jaffe

Data Scientist & Technical Game Designer