Case Study: AJ+ boosts high-impact content views 133% and drives 7.4 billion multi-platform views with Keen

Keen helps Al Jazeera's AJ+ fuel multi-platform growth to 7.4 billion views with unified analytics

AJ+ is Al Jazeera’s digital-only news channel for young, connected audiences, producing customized content across social, mobile and TV platforms and reaching billions of views. To make fast editorial decisions and compare performance across platforms, the team needed real-time, omnichannel analytics with standardized data models—without building an in-house system or relying on inconsistent platform-specific analytics.

Keen provided an easy-to-implement, flexible analytics layer (via standard REST APIs) that producers can query in real time to guide content, A/B tests and sentiment tracking. The result: a 133% lift in views for top content, documentaries on Apple TV rising from 12% to 28% after reordering, faster breaking-news turnaround, significant development time savings per app, and clearer data-driven editorial decisions that supported AJ+’s multi-platform growth.

AJ+

Alberto Naranjo

Platforms Manager, Development Lead