Case Study: Content Science achieves 20% revenue growth and stronger content strategy with Keen

ContentWRX Uses Keen To Help Companies Boost Their Content Strategy Game

Content Science is a content strategy and intelligence firm that helps businesses measure and improve their content performance through its proprietary platform, ContentWRX. Faced with an increasingly crowded content landscape, the company needed an agile solution that could collect diverse behavior and feedback data, present clear front-end dashboards, and avoid the time and cost of building a full analytics stack or shoehorning in third‑party tools.

By partnering with Keen, Content Science rapidly developed ContentWRX to capture richer customer data, surface actionable insights in the user interface, and focus engineering effort on scoring and analysis rather than data collection. The result is a differentiated product that deepens clients’ understanding of content effectiveness, changed how organizations make content decisions, and helped grow Content Science’s revenue by 20% this year with more gains expected.

Content Science

Collen Jones

Founder