Case Study: Bluecore achieves real-time, data-driven marketing automation with Keen

Bluecore Delivers Data-Driven Marketing Automation With Keen IO

Bluecore is a marketing automation company that helps retailers (Staples, Cabela’s, Newegg, Express) deliver highly personalized emails and ads by tracking real‑time e‑commerce activity. They needed to embed fast, customer‑facing analytics and dashboards that show email sends, opens, clicks and revenue, and make those insights accessible to non‑technical users and internal teams — something legacy, once‑daily analytics couldn’t provide.

Bluecore integrated Keen in under 24 hours to power real‑time visualizations, Data Explorer access, caching for fast dashboards, and A/B‑test reporting with statistical significance. The result: clients and internal teams self‑serve analytics and alerts, iterate faster without engineering support, prove campaign ROI in real time, and avoid analyst bottlenecks — driving better decisions and stronger customer outcomes.

Bluecore

Mahmoud Arram

Co-Founder and CTO