Case Study: App.io achieves unified testing, marketing and customer-facing analytics with Keen

App.io creates a single place to test and market apps using Keen

App.io, a San Francisco-based platform for testing, selling and marketing mobile apps, needed a flexible analytics backend to surface customer-facing metrics on usage, conversion and performance across a multi-language, multi-service infrastructure. Building an in-house system would have required hundreds of engineering hours, so they sought a two-way, queryable solution that could evolve as new metrics mattered.

Keen’s API-driven, schema-flexible analytics let App.io integrate with minimal code and spin up a dashboard in about an hour. The platform now powers customer dashboards, A/B testing outside app-store cycles, billing and error-tracking across thousands of sessions per day—speeding troubleshooting, demonstrating product value to customers, and saving significant engineering time.

App.io

Ed Dowling

Chief Executive Officer & Co-Founder