Case Study: ActiveProspect achieves customer-facing analytics with Keen

ActiveProspect adds customer-facing analytics with Keen IO

ActiveProspect, a marketing company based in Austin, Texas, needed a reliable analytics solution to replace its buggy in-house system and give customers more flexible, customer-facing data queries. The team wanted something developer-friendly, easy to integrate, and fast to deploy, and they turned to Keen for help.

Keen implemented the analytics platform in just two weeks, far faster than the year ActiveProspect expected it would take to build internally. With Keen, ActiveProspect gained dependable event tracking and ad hoc querying, improved testing and marketing insights, and customer-facing analytics without having to maintain it themselves, delivering a strong productivity and product-value boost.

Active Prospect

Alex Wolfe

Chief Technology Officer