Case Study: Twinings achieves higher sales volume and revenue with Keen Decision Systems

Twinings increases sales volume and revenue and secures additional marketing spend for Specialty brand

a leading consumer & market insights company sought to improve outcomes for its Specialty tea brand and needed a better way to drive its marketing decisions. They partnered with Keen Decision Systems to create a data-driven model for predicting the financial impact of their marketing channels and optimizing their spending.

Keen implemented an innovative modeling solution that provided unified measurement and prescriptive, weekly plans for optimization. This allowed the customer to reallocate its marketing investment to maximize profitability, resulting in a 16.5% increase in sales volume and a 28% increase in revenue. The compelling results and insights provided by Keen directly enabled the team to secure an additional $4M in future marketing spend from senior leadership.