Case Study: Twinings achieves 16.5% sales volume growth and 28% revenue growth with Keen Decision Systems

Twinings boosts sales volume 16.5% with Keen Decision Systems

Twinings, a leader in the tea industry, faced a challenge in analyzing campaign results and insights to share with its C-suite, which was preventing the company from determining its future marketing spend. They turned to Keen Decision Systems and its Keen Platform for a solution.

By leveraging the Keen Platform, Twinings was able to analyze historical results for their Specialty tea brand to optimize a fixed budget and maximize profitability. The solution delivered a 16.5% increase in sales volume and a 28% increase in revenue for Twinings Specialty. Keen Decision Systems also helped unlock an additional $4 million in future marketing spend.

Twinings