Case Study: a leading sausage manufacturing company nearly doubles marketing ROI with Keen Decision Systems

This leader in the sausage industry’s marketing ROIs sizzle

A leading sausage manufacturing company partnered with Keen Decision Systems and used its software to optimize its marketing strategy. The challenge was to navigate a significant 36% reduction in its marketing budget while still aiming to improve its return on investment.

Keen Decision Systems implemented a solution using its predictive modeling to run future-focused scenarios. This led to a reallocation of the budget away from areas like college football sponsorships and into more effective tactics, including online video, shopper marketing, and paid search. As a result, the company nearly doubled its marketing ROIs, accelerated growth, and was forecasted to have six out of seven tactics deliver a positive return.