Case Study: Leading Consumer Brand achieves $24M profit lift with Keen Decision Systems

Keen’s portfolio view opens a national consumer brand’s umbrella

a leading consumer brand sought to consolidate its marketing efforts and optimize its nearly $30 million budget across all product lines. They turned to Keen Decision Systems for help in allocating the appropriate investment to each segment to drive sales and growth.

Keen Decision Systems created a unified portfolio view to optimize spending across channels and products. The solution identified an opportunity for a 3.1 percentage point improvement over the status quo, resulting in an additional $24.1 million in profitability. Keen's model recommended specific shifts in spend and led to a payback time on the investment of less than 1.5 days.