Case Study: a leading food products company improves in-store revenue with Keen Decision Systems

How to improve the customer journey in store

A leading food products company approached Keen Decision Systems to address its challenge with shopper marketing. The company's national marketing model was unable to effectively incorporate granular, store-level programming, making it difficult to understand the customer journey and optimize its retail-specific investments across its top five stores.

Using its software platform, Keen Decision Systems developed prescriptive models that delivered a granular, optimized spending plan across brands and tactics. This solution revealed the company was overspending and identified a path to increase revenue by $4 million and marketing-driven profit by $1.5 million from a single retailer, tripling the marketing return to a 16% lift.