Case Study: Bob’s Discount Furniture rebounds through COVID with Keen Decision Systems

How could a furniture retailer go from no traffic in mid-March to post one of its strongest weeks soon after reopening in mid-June

Bob's Discount Furniture faced an unprecedented challenge when the COVID-19 pandemic forced the temporary closure of its stores, halting foot traffic and causing a dramatic pause in its marketing activities. The retailer needed to navigate the crisis and plan a profitable reopening without the historical data typically used to guide such critical decisions. They turned to their vendor, Keen Decision Systems, and its MIDA solution for forward-looking insights.

Keen Decision Systems provided predictive modeling that allowed Bob's to run scenarios and determine the optimal timing and level of marketing spend for reopening. This data-driven guidance helped the company ramp up its media investment in time for the key Memorial Day sales period. As a result, Bob's achieved a strong rebound, posting one of its strongest sales weeks by mid-June and reaching a remarkable ROI of $2.72 by the end of the month as marketing returned to pre-pandemic levels.

Bob’s Discount Furniture