Case Study: a leading mighty dental company boosts TV-driven profit with Keen Decision Systems

Courageous marketers make a bold move, and win

a leading mighty dental company used Keen Decision Systems’ marketing optimization software to answer a critical decision point: whether to significantly increase its investment in traditional television advertising. The marketing team challenged their status-quo plan and wanted to know if doubling down on TV spend during the summer season would be a profitable move.

Keen Decision Systems enabled the team to run scenarios and war-game different budget allocations. The solution involved implementing a Keen-optimized TV mix, into which the company invested an additional $2 million. This strategy dramatically outperformed projections, delivering $8 million in marketing-driven profit and contributing to 30% year-over-year brand growth.