Case Study: Westcorp boosts property leads with KEEN Creative

Westcorp boosts CTR by 132% with KEEN Creative

The customer, Westcorp, faced a challenge with property vacancies across its residential portfolio in Edmonton and Calgary. They partnered with the vendor, KEEN Creative, to use digital marketing campaigns to drive consistent traffic and generate quality leads to fill these vacancies.

KEEN Creative implemented tailored search and display campaigns, optimizing them by identifying that "pet-friendly" messaging was key for the audience. This strategy boosted the click-through rate by 50%. The results were significant, including 29,371 annual conversions and a 132% increase in CTR for one property, successfully driving qualified leads to fill Westcorp's vacancies.

Westcorp