Case Study: WD Co-Auto refreshes its brand identity with KEEN Creative

WD Co-Auto refreshes brand with KEEN Creative and 5 new marketing assets

The customer WD Co-Auto, a provider of tools and services for auto dealers, questioned its existing brand identity as it aimed to grow its service lines and expand into new markets. They partnered with vendor KEEN Creative for a brand refresh to better showcase their innovation and breadth of solutions.

KEEN Creative developed a new logo and visual identity that reflected WD Co-Auto's personality and innovative spirit, aiming to evoke movement and inspiration. Following the rebrand, KEEN implemented the new identity across various materials including a new website, sales sheets, business cards, and a custom vendor catalogue, ensuring a consistent story was shared across all marketing.

WD Co-Auto