Case Study: Wagepoint boosts signups and CTR with KEEN Creative digital ads

Wagepoint boosts signups 277% with KEEN Creative

Wagepoint, a provider of simple payroll software for small businesses, partnered with vendor KEEN Creative to manage their digital marketing. Their challenge was to better educate their target audience about their service and grow their client base through Google and Facebook Ads.

KEEN Creative implemented a new strategy by performing an audit and overhauling the campaigns, focusing on creating specific audience groups for better targeting. This involved crafting ad copy that directly addressed small business owners and payroll professionals while accounting for market seasonality. The solution from KEEN Creative yielded significant results, including a 277% increase in signup conversions and a 33% increase in ad click-through rate.

Wagepoint