Case Study: Mint Health + Drugs boosts brand awareness with KEEN Creative

Mint Health + Drugs boosts campaign traffic 49% with KEEN Creative

Mint Health + Drugs, an Alberta-based pharmacy chain, sought to improve awareness of its services and establish a digital presence. The company partnered with vendor KEEN Creative to develop marketing campaigns that would elevate its brand as a local community pharmacist, focusing on services from flu shots to mental wellness.

KEEN Creative implemented a strategic campaign, beginning with extensive research and collaborative brainstorming. This led to the creation of the "Flu Fighter" and "Mint Condition" campaigns, which utilized a superhero theme, custom photography, and a mix of traditional and digital tactics. The solution resulted in significant digital growth for Mint Health + Drugs, including a 49% increase in users during a campaign and over 4,700 visits to a dedicated wellness page.

Mint Health + Drugs