Case Study: fRI Research creates an engaging EBM website with KEEN Creative

fRI Research improves UX for experts and beginners with KEEN Creative

fRI Research, a leader in science for land and resource management, needed a website to clearly present their work on Ecosystem Based Management (EBM) in a digestible way. They partnered with KEEN Creative for a web design and development solution to communicate this complex concept to both forestry experts and the general public.

KEEN Creative addressed the challenge through extensive UX sessions, prototyping, and user testing to create an accessible site architecture. The solution included interactive visualizations and a flexible content system for case studies. This approach helped fRI Research successfully present EBM as an aspirational solution, resulting in market expansion and increased customer lifetime value.

fRI Research