Case Study: EO Edmonton launches a dynamic brand theme with KEEN Creative

EO Edmonton launches 2022–2023 Rocket Fuel brand theme with KEEN Creative

The customer EO Edmonton, a chapter for entrepreneurs, needed a new annual brand theme to answer the question "What does EO mean to me?" for its 2022-2023 year. KEEN Creative was engaged to develop and implement this theme, translating the incoming president's vision into a cohesive brand identity.

KEEN Creative developed the "Rocket Fuel" brand theme, creating a retro and energetic intergalactic visual experience. The solution was implemented across custom headshots, videos, beverage labels, tradeshow assets, and the website. KEEN's work helped EO Edmonton launch its year of events, resulting in increased business scale, increased customer lifetime value, and a rise in brand advocates.

EO Edmonton